©2012 ZiiP Ltd - All Rights Reserved.
This is an open letter to our customers and those that have used and been a part of ZiiP over the past 3 years. We have decided recently that it is no longer feasible to operate in the independent retail market for numerous reasons.
First, we'd like to say thank you to everyone who supported us - We had thousands of customers and thousands of transactions. We hope we brought a bit of happiness to your gaming with our range and service.
We do like to think that we gave amazing customer service along the way - and our genuine Trustpilot (not faked, like so many out there) score of 9.8 was something we were incredibly proud of. Knowing that we would answer your calls at 9PM on a Sunday was a huge selling point that we could offer over the large corporate players in the market.
Sadly, people only appreciate good customer service when they need help - It's rarely remembered and the majority of people don't base their shopping loyalty on it. Surprising when you think about it, as we're in a world where we complain so much when we receive bad service.
Regardless of promotions, expertise, experience or service - the thing everyone goes back to a majority of the time is price - even if they have received poor service in the past. We tried to compete on price – sometimes we’d succeed. Sometimes we’d be heavily undercut.
We took pride in being a UK registered company, paying UK VAT and corporation tax and selling officially sourced UK & EU stock. Sadly, some of our competition doesn't operate the same way. There are some indie retailers on the internet that either don't register to pay tax, operate their company offshore (outside the EU) or buy stock from places like Russia to avoid paying VAT.
It is worth thinking about that the next time you buy anything that seems "Too good to be true". If you're complaining about austerity and cuts in your country but then buy items that avoid tax, you're effectively adding to the problem. It's worth checking the retailers credentials - But hey, as long as you get a cheap game, it's all good. Right?
Anyhow. I digress. We gave it a good shot - we even had publisher deals coming up through 2014 that would have been very exciting. However, we can also see where the market is heading and we don't foresee us being a truly viable entity within it.
Saying that, ZiiP Ltd is not dead. We may not sell games anymore - but this has released our creative juices to venture into new areas of development and game related shenanigans with some of the contacts that we’ve made over the past 3 years.
2014 is going to be exciting so I am sure our paths will cross again soon.
On a final note: We've pretty much sorted our pre-order books out and have ordered stock to honour everything pre-sold. If you have a pre-order with us, your game will still come. If you have any queries or wish to leave a message you can shout us at firstname.lastname@example.org
Thank you once again. It's been fun :)
James Galland aka DarkJester